Freebie - The Colour Book

In this epic freebie you'll get 40 colour palettes to choose from, featuring over 200 colours in total. With each colour comes a HEX code and the RGB and CMYK numbers.

There are four different themes: Clean & Crisp, Intense & Moody, Vibrant & Bold, Sleek & Luxe. A palette to suit every brand.

Colours have the immeasurable power to inform our mood, emotions, and thoughts. Research conducted by the ‘Institute for Color Research’ reveals that people make a subconscious judgment about a product within 90 seconds of seeing it, and between 62% and 90% of that assessment is based on colour alone.

Arguably the most crucial aspect of colour theory, is colour harmony refers to the use of colour combinations that are visually pleasing for the human eye. Colour palettes can either promote contrast or consonance, but as long as they make sense together, they can still result in a visually satisfying effect.

What are you waiting for? Get creative and download the free colour book now.